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Instead of putting The King on the streets, the company took to Chatroulette to “hand out” coupons by engaging with customers and providing a link to a coupon site to the chosen bunch.
Of course, The King “nexted” anything obscene, so the average chat lasted about 60 seconds.
“People are using Chatroulette as another screen, another TV channel,” said Jason Marks of Crispin Porter + Bogusky (BK’s ad agency) in an Ad Week article.
“We entered their screens the way commercials enter TV.
This is their own live, personal TV commercial they take part in. It was real-time interaction in a completely new way.” Travelocity For the past few weeks, Travelocity’s gnome has been”roaming” Chatroulette, teasing random chatters with signs that say things such as, “This would be more fun if we were in Rio.” While I don’t know for sure if his presence is inspiring travel purchases, he sure is generating awareness via 100,000 impressions and more than 300 partner “conversations,” with some lasting as long as 3 to 5 minutes!