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That is why some paid or free dating sites work in niches.
For instance, they may have age limit or location limit for their members.
There are gay dating sites, adult dating sites (those looking for sex), Christian dating sites, Asian dating sites, etc.
They are niche sites, because they focus on some particular group of people.
So, if you know exactly who you are looking for niche dating sites may work well for you and narrow down your search.