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We all have seen the television and online ads for dating sites.

One site, e Harmony, spent over 100 million alone in advertising in 2007 and, even with the rest of the advertising market flagging, seems to still be going strong.

Part of this is because of the widespread popularity of paid dating sites.

In 2005, the last year statistics are readily available from, Americans spent well over $500 million on online dating services, making the second most popular form of paid content on the Web, just behind adult content.

Online dating is big business and, despite the down economy, it is still growing.