Love life dating site
Match Group, the online dating behemoth that owns the wildly popular Tinder, as well as other matchmaking companies such as Ok Cupid, and Plenty Of Fish, raised almost US0 million in its initial public offering late last year.
Based on the IPO price, the group has a market value of about US.9 billion.
In 2014, Fairfax Media-owned RSVP, which launched in 1997 as Australia’s first online dating site, signed a A million merger agreement with rival site Oasis Active in a bid to secure its position against international rivals.
“It’s very mobile centric, and we’ve had to smarten up our mobile products – that’s been a very big focus for us,” he says.
“People are certainly leaning toward those devises so much more and they want instant results and ease of use.
Even without Tinder, we’ve been focusing on [these aspects ] for the past couple of years because we knew that it was coming.” Online dating services have traditionally relied on two different business models – subscriptions and advertising.
Until recently, Tinder, which helps 50 million global users find casual hook-ups or true love, got by without any advertising But like any true romance, its model has evolved.
Love comes at a price – and this is good news for online dating sites.