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The testimonial on a leading diet website is gushing: "I lost all the weight I wanted and then more - now I really love my body!
" The endorsement is accompanied by a photograph of its author, Karen, and a week-by-week account of her dramatic weight loss.
Karen, a slim, perma-tanned, peroxide blonde in her 30s, says she weighed 111/2 stone.
Within ten days, she had lost 10lb, after two months she'd shed 28lb. If Karen had stuck rigorously to a balanced diet and work-out regime to shed the pounds, her triumphant tone might be understandable.
After just six months, she had lost 33lb and weighed just over nine stone. However, the secret of her slim-line figure has little to do with healthy living.